By - Che Browndon
Written-on - September 24 2023
Amazon recently announced it will introduce ads on Prime Video in early 2024 and it will introduce a new pricing policy for an ad-free subscription.
According to the official Amazon website, Advertisement in Prime Video content will be introduced in the US, UK, Germany and Canada in early 2024 followed by France, Italy, Spain, Mexico and Australia later in the year.
Changes won’t be made to the Amazon Prime subscription pricing which is currently $14.99 per month. Amazon will offer an additional ad-free option for an additional $2.99 per month in the US making the total $17.99 ($17.99 for prime members in the US). Pricing for others countries will be shared on a later date in accordance to Amazon.
Amazon also revealed the advertisement shown will be limited and it will be “meaningfully fewer than linear TV and other streaming services provide”.
Amazon will email Prime members several weeks before ads are introduced in Prime Video along with information how to sign up for the ad-free option. Amazon revealed its introducing ads so it can continue investing in content and increasing that investment or in simple terms, it’s for more profit for future investments.
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